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Buyer Personas Challenge

Community · Medium · 20–30 min

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About This Board

A sales game about adapting discovery, value, proof, and communication to different buyers and stakeholders. This is a Adult / General Business review game in a Jeopardy-style format: a teacher puts the board on one screen, teams pick clues by point value, and the class answers out loud — no student devices or accounts needed. Categories: Economic Buyer, End User, Technical Buyer, Champion, Skeptic.

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Questions in this game

A peek at what's on the board — 5 categories and one sample clue from each. Answers stay hidden until you open them, so the game still works.

  • Economic Buyer

    This stakeholder is usually most concerned with whether the investment produces a worthwhile business result.

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    Who is the economic buyer (Buyer Personas Challenge — Economic Buyer)?

    +4 more clues in this category

  • End User

    This stakeholder is often best positioned to describe the day-to-day friction a product must solve.

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    Who is the end user?

    +4 more clues in this category

  • Technical Buyer

    Security, integrations, architecture, and data handling are common concerns for this stakeholder.

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    Who is the technical buyer?

    +4 more clues in this category

  • Champion

    This person helps sell your solution internally when you are not in the room.

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    Who is a champion (Buyer Personas Challenge — Champion) — 100 points?

    +4 more clues in this category

  • Skeptic

    A skeptical buyer may respond better to evidence and specifics than broad claims or this.

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    What is hype?

    +4 more clues in this category

Board content

Economic Buyer

$100 — This stakeholder is usually most concerned with whether the investment produces a worthwhile business result.
Who is the economic buyer (Buyer Personas Challenge — Economic Buyer)?
$200 — When speaking with a budget owner, translating features into financial impact helps answer this question.
What is 'Is it worth the investment?'
$300 — A budget owner's priorities may differ from an end user's because they often focus more on this.
What is business impact?
$400 — Executive conversations are usually stronger when reps lead with outcomes rather than excessive this.
What are product details?
$500 — A financial approver may ask about payback period to understand how quickly the investment does this.
What is pays for itself or returns value?

End User

$100 — This stakeholder is often best positioned to describe the day-to-day friction a product must solve.
Who is the end user?
$200 — Ease of use matters especially to people who will interact with the product on this basis.
What is a daily or regular basis?
$300 — An end user can become a strong internal supporter when the solution clearly improves this.
What is their workflow?
$400 — A demo for an end user should emphasize realistic tasks rather than only high-level this.
What is strategy?
$500 — Feedback from end users can reveal adoption barriers before this phase begins.
What is implementation or rollout?

Technical Buyer

$100 — Security, integrations, architecture, and data handling are common concerns for this stakeholder.
Who is the technical buyer?
$200 — A technical evaluator often wants evidence that a solution will work with the company's existing this.
What is technology stack?
$300 — When a rep cannot answer a deep technical question, the best move is usually to involve this resource.
Who is a technical specialist or solutions engineer?
$400 — Overpromising an integration without verification creates this risk.
What is a credibility or implementation risk?
$500 — Technical approval may be necessary even when this stakeholder does not control the final budget.
What is technical validation?

Champion

$100 — This person helps sell your solution internally when you are not in the room.
Who is a champion (Buyer Personas Challenge — Champion) — 100 points?
$200 — A strong champion usually has influence, access, and a personal reason for this.
What is wanting the change to happen?
$300 — Giving a champion a concise business case can help them communicate this internally.
What is the value of the solution?
$400 — A contact who likes your product but has little influence may be a fan rather than this.
Who is a champion (Buyer Personas Challenge — Champion) — 400 points?
$500 — Testing whether a supporter can introduce you to decision-makers helps measure their internal this.
What is influence?

Skeptic

$100 — A skeptical buyer may respond better to evidence and specifics than broad claims or this.
What is hype?
$200 — Asking a skeptic what would change their mind helps uncover their required this.
What is proof or evidence?
$300 — Third-party validation, references, and measured results can reduce this.
What is uncertainty?
$400 — Arguing aggressively with a skeptical stakeholder often increases this.
What is resistance?
$500 — A skeptic's objections can be valuable because they reveal risks the buying group may also be this.
What is considering?

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