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Product Knowledge Sales Game

Community · Medium · 20–30 min

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About This Board

A customizable-style sales board focused on translating product knowledge into customer value, differentiation, proof, and responsible selling. This is a Adult / General Business review game in a Jeopardy-style format: a teacher puts the board on one screen, teams pick clues by point value, and the class answers out loud — no student devices or accounts needed. Categories: Features vs Benefits, Use Cases, Differentiation, Proof, Know Your Limits.

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Questions in this game

A peek at what's on the board — 5 categories and one sample clue from each. Answers stay hidden until you open them, so the game still works.

  • Features vs Benefits

    A product capability describes what it does; this explains why that capability matters to the customer.

    Show answer

    What is a benefit?

    +4 more clues in this category

  • Use Cases

    A use case explains how a specific type of customer applies the product to accomplish this.

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    What is a goal or task?

    +4 more clues in this category

  • Differentiation

    A meaningful differentiator matters only when it connects to something the buyer actually does this with.

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    What is values or needs?

    +4 more clues in this category

  • Proof

    A quantified customer result is stronger proof when the customer situation is this to the prospect's.

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    What is similar?

    +4 more clues in this category

  • Know Your Limits

    If you do not know the answer to a product question, this response protects credibility better than guessing.

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    What is 'I'll verify that and get back to you'?

    +4 more clues in this category

Board content

Features vs Benefits

$100 — A product capability describes what it does; this explains why that capability matters to the customer.
What is a benefit?
$200 — 'Automates weekly reporting' becomes stronger sales language when connected to this customer outcome.
What is time saved or efficiency?
$300 — Listing ten features before understanding the buyer's needs risks creating this.
What is information overload?
$400 — The most relevant benefit is usually the one tied directly to the buyer's stated this.
What is priority or problem?
$500 — A feature with no meaningful customer impact may have little of this in a sales conversation.
What is value (Product Knowledge Sales Game — Features vs Benefits)?

Use Cases

$100 — A use case explains how a specific type of customer applies the product to accomplish this.
What is a goal or task?
$200 — Matching a demo scenario to the prospect's workflow makes the demonstration more this.
What is relevant?
$300 — A strong use case includes the situation, action, and this resulting outcome.
What is result?
$400 — Industry-specific examples can help a buyer picture the product inside their own this.
What is environment or business?
$500 — If a prospect describes a problem your product does not solve, a trustworthy rep should do this.
What is say so honestly?

Differentiation

$100 — A meaningful differentiator matters only when it connects to something the buyer actually does this with.
What is values or needs?
$200 — 'We have more features' is weaker than explaining why a specific difference creates this.
What is a better outcome?
$300 — Competitive differentiation should be accurate, supportable, and free from this.
What are false claims?
$400 — A unique capability that solves an unimportant problem may not create much of this.
What is competitive advantage?
$500 — The best comparison criteria are often discovered during this earlier sales activity.
What is discovery?

Proof

$100 — A quantified customer result is stronger proof when the customer situation is this to the prospect's.
What is similar?
$200 — A product claim backed by measured evidence becomes more this.
What is credible?
$300 — A testimonial primarily provides this kind of proof from another customer's perspective.
What is social proof?
$400 — A pilot or trial can help a buyer validate whether the product works in this.
What is their own environment?
$500 — When results vary by customer, a rep should avoid presenting one success story as this.
What is a guaranteed outcome?

Know Your Limits

$100 — If you do not know the answer to a product question, this response protects credibility better than guessing.
What is 'I'll verify that and get back to you'?
$200 — Promising functionality that does not exist creates expectations the product team may be unable to this.
What is fulfill?
$300 — Knowing which customer problems your product is not designed to solve improves this with prospects.
What is trust?
$400 — A roadmap item should not be presented as a current feature unless its availability is this.
What is confirmed?
$500 — Accurate product knowledge helps a rep qualify both good-fit customers and these.
What are poor-fit customers?

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