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Marketing Team Trivia

Marketing teams and offsites · Medium · 15-20 min

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About This Board

This board helps players review Marketing, ads & brand through a Jeopardy-style game format on Kleveroo. It includes categories such as Digital Marketing, Social Media, Branding, Ads & Metrics, Famous Campaigns. It is useful for classroom review, team trivia, family game night, test prep, and group play.

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Questions in this game

A peek at what's on the board — 5 categories and one sample clue from each. Answers stay hidden until you open them, so the game still works.

  • Digital Marketing

    This practice helps websites appear higher in search engines.

    Show answer

    SEO

    +4 more clues in this category

  • Social Media

    This platform is known for short vertical videos and viral trends.

    Show answer

    TikTok

    +4 more clues in this category

  • Branding

    This is the visual symbol that represents a company.

    Show answer

    Logo

    +4 more clues in this category

  • Ads & Metrics

    These three letters stand for cost per click.

    Show answer

    CPC

    +4 more clues in this category

  • Famous Campaigns

    This brand is famous for the slogan Just Do It.

    Show answer

    Nike

    +4 more clues in this category

Board content

Digital Marketing

$100 — This practice helps websites appear higher in search engines.
SEO
$200 — This is paid traffic from search engines or social platforms.
Paid ads
$300 — This is the page users land on after clicking a campaign link.
Landing page
$400 — This is the process of improving a page so more visitors take action.
Conversion rate optimization
$500 — This is tracking a user after they leave a site to show them ads later.
Retargeting

Social Media

$100 — This platform is known for short vertical videos and viral trends.
TikTok
$200 — This is a clickable phrase telling users what to do next.
Call to action
$300 — This is the rate showing how many people interact with a post.
Engagement rate
$400 — This is unpaid visibility from posts, shares, and search.
Organic reach
$500 — This is content that disappears after 24 hours on platforms like Instagram.
Stories

Branding

$100 — This is the visual symbol that represents a company.
Logo
$200 — This is the short phrase tied to a brand or campaign.
Slogan
$300 — This is the consistent personality and style of a brand's communication.
Brand voice
$400 — This is the unique space a brand tries to own in the customer's mind.
Positioning
$500 — This is the promise or main reason customers should choose a brand.
Value proposition

Ads & Metrics

$100 — These three letters stand for cost per click.
CPC
$200 — These three letters stand for click through rate.
CTR
$300 — This metric shows the cost to acquire one customer.
CAC
$400 — This metric compares revenue generated to advertising spend.
ROAS
$500 — This metric estimates the total revenue a customer may generate over time.
Lifetime value

Famous Campaigns

$100 — This brand is famous for the slogan Just Do It.
Nike
$200 — This fast food chain is known for I'm Lovin' It.
McDonald's
$300 — This credit card company used the phrase What's in your wallet?
Capital One
$400 — This insurance brand built campaigns around a gecko mascot.
GEICO
$500 — This computer brand ran the famous 1984 Super Bowl commercial.
Apple

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