A sales game about adapting discovery, value, proof, and communication to different buyers and stakeholders. This is a Adult / General Business review game in a Jeopardy-style format: a teacher puts the board on one screen, teams pick clues by point value, and the class answers out loud — no student devices or accounts needed. Categories: Economic Buyer, End User, Technical Buyer, Champion, Skeptic.
- Adult / General Business review
- Whole-class review on one shared screen
- Test or quiz prep
- Team-vs-team practice in class
A peek at what's on the board — 5 categories and one sample clue from each. Answers stay hidden until you open them, so the game still works.
This stakeholder is usually most concerned with whether the investment produces a worthwhile business result.
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Who is the economic buyer (Buyer Personas Challenge — Economic Buyer)?
+4 more clues in this category
This stakeholder is often best positioned to describe the day-to-day friction a product must solve.
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Who is the end user?
+4 more clues in this category
Security, integrations, architecture, and data handling are common concerns for this stakeholder.
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Who is the technical buyer?
+4 more clues in this category
This person helps sell your solution internally when you are not in the room.
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Who is a champion (Buyer Personas Challenge — Champion) — 100 points?
+4 more clues in this category
A skeptical buyer may respond better to evidence and specifics than broad claims or this.
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What is hype?
+4 more clues in this category
Board content
Economic Buyer
- $100 — This stakeholder is usually most concerned with whether the investment produces a worthwhile business result.
- Who is the economic buyer (Buyer Personas Challenge — Economic Buyer)?
- $200 — When speaking with a budget owner, translating features into financial impact helps answer this question.
- What is 'Is it worth the investment?'
- $300 — A budget owner's priorities may differ from an end user's because they often focus more on this.
- What is business impact?
- $400 — Executive conversations are usually stronger when reps lead with outcomes rather than excessive this.
- What are product details?
- $500 — A financial approver may ask about payback period to understand how quickly the investment does this.
- What is pays for itself or returns value?
End User
- $100 — This stakeholder is often best positioned to describe the day-to-day friction a product must solve.
- Who is the end user?
- $200 — Ease of use matters especially to people who will interact with the product on this basis.
- What is a daily or regular basis?
- $300 — An end user can become a strong internal supporter when the solution clearly improves this.
- What is their workflow?
- $400 — A demo for an end user should emphasize realistic tasks rather than only high-level this.
- What is strategy?
- $500 — Feedback from end users can reveal adoption barriers before this phase begins.
- What is implementation or rollout?
Technical Buyer
- $100 — Security, integrations, architecture, and data handling are common concerns for this stakeholder.
- Who is the technical buyer?
- $200 — A technical evaluator often wants evidence that a solution will work with the company's existing this.
- What is technology stack?
- $300 — When a rep cannot answer a deep technical question, the best move is usually to involve this resource.
- Who is a technical specialist or solutions engineer?
- $400 — Overpromising an integration without verification creates this risk.
- What is a credibility or implementation risk?
- $500 — Technical approval may be necessary even when this stakeholder does not control the final budget.
- What is technical validation?
Champion
- $100 — This person helps sell your solution internally when you are not in the room.
- Who is a champion (Buyer Personas Challenge — Champion) — 100 points?
- $200 — A strong champion usually has influence, access, and a personal reason for this.
- What is wanting the change to happen?
- $300 — Giving a champion a concise business case can help them communicate this internally.
- What is the value of the solution?
- $400 — A contact who likes your product but has little influence may be a fan rather than this.
- Who is a champion (Buyer Personas Challenge — Champion) — 400 points?
- $500 — Testing whether a supporter can introduce you to decision-makers helps measure their internal this.
- What is influence?
Skeptic
- $100 — A skeptical buyer may respond better to evidence and specifics than broad claims or this.
- What is hype?
- $200 — Asking a skeptic what would change their mind helps uncover their required this.
- What is proof or evidence?
- $300 — Third-party validation, references, and measured results can reduce this.
- What is uncertainty?
- $400 — Arguing aggressively with a skeptical stakeholder often increases this.
- What is resistance?
- $500 — A skeptic's objections can be valuable because they reveal risks the buying group may also be this.
- What is considering?
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