This board helps players review Buyer Personas through a Jeopardy-style game format on Kleveroo. It includes categories such as Economic Buyer, End User, Technical Buyer, Champion, Skeptic. It is useful for classroom review, team trivia, family game night, test prep, and group play.
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A peek at what's on the board — 5 categories and one sample clue from each. Answers stay hidden until you open them, so the game still works.
This stakeholder is usually most concerned with whether the investment produces a worthwhile business result.
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Who is the economic buyer (Buyer Personas Challenge — Economic Buyer)?
+4 more clues in this category
This stakeholder is often best positioned to describe the day-to-day friction a product must solve.
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Who is the end user?
+4 more clues in this category
Security, integrations, architecture, and data handling are common concerns for this stakeholder.
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Who is the technical buyer?
+4 more clues in this category
This person helps sell your solution internally when you are not in the room.
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Who is a champion (Buyer Personas Challenge — Champion) — 100 points?
+4 more clues in this category
A skeptical buyer may respond better to evidence and specifics than broad claims or this.
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What is hype?
+4 more clues in this category
Board content
Economic Buyer
- $100 — This stakeholder is usually most concerned with whether the investment produces a worthwhile business result.
- Who is the economic buyer (Buyer Personas Challenge — Economic Buyer)?
- $200 — When speaking with a budget owner, translating features into financial impact helps answer this question.
- What is 'Is it worth the investment?'
- $300 — A budget owner's priorities may differ from an end user's because they often focus more on this.
- What is business impact?
- $400 — Executive conversations are usually stronger when reps lead with outcomes rather than excessive this.
- What are product details?
- $500 — A financial approver may ask about payback period to understand how quickly the investment does this.
- What is pays for itself or returns value?
End User
- $100 — This stakeholder is often best positioned to describe the day-to-day friction a product must solve.
- Who is the end user?
- $200 — Ease of use matters especially to people who will interact with the product on this basis.
- What is a daily or regular basis?
- $300 — An end user can become a strong internal supporter when the solution clearly improves this.
- What is their workflow?
- $400 — A demo for an end user should emphasize realistic tasks rather than only high-level this.
- What is strategy?
- $500 — Feedback from end users can reveal adoption barriers before this phase begins.
- What is implementation or rollout?
Technical Buyer
- $100 — Security, integrations, architecture, and data handling are common concerns for this stakeholder.
- Who is the technical buyer?
- $200 — A technical evaluator often wants evidence that a solution will work with the company's existing this.
- What is technology stack?
- $300 — When a rep cannot answer a deep technical question, the best move is usually to involve this resource.
- Who is a technical specialist or solutions engineer?
- $400 — Overpromising an integration without verification creates this risk.
- What is a credibility or implementation risk?
- $500 — Technical approval may be necessary even when this stakeholder does not control the final budget.
- What is technical validation?
Champion
- $100 — This person helps sell your solution internally when you are not in the room.
- Who is a champion (Buyer Personas Challenge — Champion) — 100 points?
- $200 — A strong champion usually has influence, access, and a personal reason for this.
- What is wanting the change to happen?
- $300 — Giving a champion a concise business case can help them communicate this internally.
- What is the value of the solution?
- $400 — A contact who likes your product but has little influence may be a fan rather than this.
- Who is a champion (Buyer Personas Challenge — Champion) — 400 points?
- $500 — Testing whether a supporter can introduce you to decision-makers helps measure their internal this.
- What is influence?
Skeptic
- $100 — A skeptical buyer may respond better to evidence and specifics than broad claims or this.
- What is hype?
- $200 — Asking a skeptic what would change their mind helps uncover their required this.
- What is proof or evidence?
- $300 — Third-party validation, references, and measured results can reduce this.
- What is uncertainty?
- $400 — Arguing aggressively with a skeptical stakeholder often increases this.
- What is resistance?
- $500 — A skeptic's objections can be valuable because they reveal risks the buying group may also be this.
- What is considering?
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