This board helps players review Marketing, ads & brand through a Jeopardy-style game format on Kleveroo. It includes categories such as Digital Marketing, Social Media, Branding, Ads & Metrics, Famous Campaigns. It is useful for classroom review, team trivia, family game night, test prep, and group play.
- Team trivia
- Workplace ice-breakers
- Classroom review
- Test prep
- Group play
A peek at what's on the board — 5 categories and one sample clue from each. Answers stay hidden until you open them, so the game still works.
This practice helps websites appear higher in search engines.
Show answer
SEO
+4 more clues in this category
This platform is known for short vertical videos and viral trends.
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TikTok
+4 more clues in this category
This is the visual symbol that represents a company.
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Logo
+4 more clues in this category
These three letters stand for cost per click.
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CPC
+4 more clues in this category
This brand is famous for the slogan Just Do It.
Show answer
Nike
+4 more clues in this category
Board content
Digital Marketing
- $100 — This practice helps websites appear higher in search engines.
- SEO
- $200 — This is paid traffic from search engines or social platforms.
- Paid ads
- $300 — This is the page users land on after clicking a campaign link.
- Landing page
- $400 — This is the process of improving a page so more visitors take action.
- Conversion rate optimization
- $500 — This is tracking a user after they leave a site to show them ads later.
- Retargeting
Social Media
- $100 — This platform is known for short vertical videos and viral trends.
- TikTok
- $200 — This is a clickable phrase telling users what to do next.
- Call to action
- $300 — This is the rate showing how many people interact with a post.
- Engagement rate
- $400 — This is unpaid visibility from posts, shares, and search.
- Organic reach
- $500 — This is content that disappears after 24 hours on platforms like Instagram.
- Stories
Branding
- $100 — This is the visual symbol that represents a company.
- Logo
- $200 — This is the short phrase tied to a brand or campaign.
- Slogan
- $300 — This is the consistent personality and style of a brand's communication.
- Brand voice
- $400 — This is the unique space a brand tries to own in the customer's mind.
- Positioning
- $500 — This is the promise or main reason customers should choose a brand.
- Value proposition
Ads & Metrics
- $100 — These three letters stand for cost per click.
- CPC
- $200 — These three letters stand for click through rate.
- CTR
- $300 — This metric shows the cost to acquire one customer.
- CAC
- $400 — This metric compares revenue generated to advertising spend.
- ROAS
- $500 — This metric estimates the total revenue a customer may generate over time.
- Lifetime value
Famous Campaigns
- $100 — This brand is famous for the slogan Just Do It.
- Nike
- $200 — This fast food chain is known for I'm Lovin' It.
- McDonald's
- $300 — This credit card company used the phrase What's in your wallet?
- Capital One
- $400 — This insurance brand built campaigns around a gecko mascot.
- GEICO
- $500 — This computer brand ran the famous 1984 Super Bowl commercial.
- Apple
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